Sinotruks "Dear Family Service" charity and public welfare project was officially launched.
News, 2025-12-16
The "Dear Family Service" brand of Sinotruk is the first service brand in China's commercial vehicle industry. To further fulfill the social responsibilities and mission of state-owned enterprises, Sinotruk has upgraded the core concept of "users are like family" to "family-like services and public welfare assistance for the whole society", and established the Sinotruk "Dear Family Service" charity and public welfare project. The project has an initial investment of 300,000 yuan as start-up funds, and the assistance scope covers truck drivers and their families, families of employees in difficulty, teenagers and other key groups. It also specially sets up an "Positive Energy Behavior" incentive, which will provide financial rewards to advanced models such as those who act bravely for justice, participate in earthquake relief, and keep their word among truck drivers and employees. For 95 years, Sinotruk has always adhered to social responsibilities, continuously engaged in charity, and actively participated in various public welfare practices, transmitting warmth and strength with practical actions. Sinotruk will take this public welfare project as a new starting point, and in the journey of fulfilling the mission of "empowering with technology and equipping a better future", it will continuously improve the precise and long-term assistance mechanism, making "Dear Family Service" a distinctive public welfare brand in Shandong, and injecting lasting impetus into improving people's livelihood and building a strong country.